Our main goal was to translate the concept of “natural vitamin C power” into a visual experience that felt both premium and approachable. Beyond the main 3D film, we also developed OOH materials that extended the campaign’s visual identity into physical spaces. The challenge lay in crafting a 100% CGI world that faithfully represented the fruit’s texture and golden tone while maintaining an engaging, upbeat rhythm suited for social media, TV, and outdoor formats. Balancing realism, motion design dynamics, and brand storytelling was key to achieving Zespri’s lively and healthy brand essence.