Producing Vee in 3D for the 2025 Visa × Ubisoft collaboration event came with unique challenges. Designing for massive event screens required working at extremely high resolutions, ensuring every detail — from textures to lighting — held up flawlessly when magnified to monumental scale. Rendering at this level demanded a highly optimized pipeline, balancing quality and performance across countless frames. Beyond the technical side, interactive assets and dynamic scenarios needed to remain flexible for live integration, pushing our team to engineer solutions that were both visually striking and technically reliable. The result was a seamless, immersive experience where Vee came alive not just on screen, but in direct contact with the audience. The unveiling at the launch event was met with enthusiasm, creating a powerful connection between the brand, the character, and the public. The project proved to be a huge success — amplifying the collaboration’s visibility, engaging the crowd with cinematic energy, and positioning Vee as a true icon of the partnership between Visa and Ubisoft.