The Real AirDrop
GARENA FREE FIRE
Crossing flight data with phone’s geolocation to promote Free Fire.
Free Fire, Brazil's top mobile game, launched its first local campaign to boost brand awareness. By combining flight data and user geolocation, fans could point their phones at passing planes to receive AR airdrops. This innovative stunt encouraged social media sharing, generating organic buzz. The campaign's simplicity and accessibility mirrored Free Fire's appeal, turning virtual drops into reality.
Digital Entertainement for the widest possible audience
FAST COMPANY
Product goals
and objectives
and objectives
For Free Fire: The Real Airdrop, Flying Eye Studio was responsible for producing all the videos that supported the online campaign. We handled the entire post-production process, creating dynamic motion design and animation pieces that translated the innovative AR idea into compelling visual content for digital platforms. Our work ensured the campaign’s story was communicated with clarity and impact, amplifying AKQA’s creative concept and helping Free Fire reach millions of fans across Brazil.
Credits
Agency: AKQA
Chief Creative Officer: Diego Machado
Chief Creative Officer: Hugo Veiga
Client: Garena
Production Company: Flying Eye Studio
Awards
Cannes - Silver - Creative Data - Use of Real-Time Data
Cannes - Silver - Media - Use of Real-Time Data
Clio - GP - Games Experimental
Clio - Gold - Games Mobile AR
Clio - Gold - Games PR
CCSP - Silver - Promotional/Direct Marketing Action
D&AD - Wood - Experiential - Use of AR
D&AD - Wood - Media - Mobile
D&AD - Shortlist - Gaming & Virtual Worlds - Use of AR
Foll
