The project Monsters Not Included was IKEA’s 2023 Halloween campaign, created in partnership with Ogilvy and produced entirely by Flying Eye Studio. Our role went far beyond post-production. We built the film completely from scratch using 3D modeling and animation, crafting every detail of the rooms, furniture and creatures to achieve a look that felt both cinematic and true to the IKEA brand. The campaign launched across Germany, the UK, Egypt, the UAE and Qatar in October 2023 and quickly gained recognition as one of the standout Halloween ads of the year. It was highlighted by Adweek, Ad Age and The Drum, shortlisted at The One Show and Dubai Lynx, and ranked among the top films of the year in the Middle East. By merging playful storytelling with meticulous 3D craft, the film not only amplified IKEA’s warm and family-friendly tone, but also demonstrated the studio’s ability to turn a simple creative concept into a visually striking, fully animated world.