In an inventive campaign spotlighting Curtice Brothers’ premium ketchup, we devised and produced a creative video case that harnesses the candid authenticity of TripAdvisor’s user reviews. Unaware that their opinions would be featured, everyday diners gave brutally honest feedback about the ketchup—feedback that became the heart of our narrative storytelling. flyingeye.studio By transforming real reviews into a compelling visual narrative, we brought the product’s unmatched quality to life with raw, relatable film. The video case underscores how genuine consumer voice can elevate brand storytelling and pique curiosity.