
District 11 - By Al Marwan Developments
District 11
For the launch of District 11, a pioneering real estate project in Sharjah, we developed a manifesto film designed to capture the vision of a “working resort” — a new concept that blends business, lifestyle, and leisure.
The creative approach combined live-action footage with AI-generated cinematic scenes, allowing us to merge reality with imagination. This hybrid language was essential to reflect both the present-day environment of Sharjah and the futuristic design of District 11.
UAE's first AI-planned district
Designboom






Product goals
and objectives
and objectives
Production involved location shoots that grounded the film in authenticity, while advanced AI tools enabled us to create architectural and atmospheric visuals that conveyed the project’s visionary scale. In post-production, editing, color work, and immersive sound design brought these two worlds together seamlessly, creating a film that is both poetic and forward-looking. The final piece was presented to investors, partners, and the public, positioning District 11 not just as a set of buildings, but as a new lifestyle paradigm in the region — a place where work and prosperity meet in harmony with the future.




Credits
Agency: Create Nation Market
Operations manager: Luay Fawaz
Creative Studio: Flying Eye Studio
Creative Director: Marcello Amora
Script: Marcello Amora
Production Company: Made in LX
Director: Miguel Mendes
Post Production: Flying Eye Studio
Music: Jacarandá
Awards