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São Paulo Creativity Club's 45th Annual Yearbook

SÃO PAULO CREATIVE CLUB
Celebrating 45 years, the São Paulo Creativity Club's annual yearbook honors Brazilian creativity.
Directed by Diego Machado, this edition is inspired by Hubble Telescope materials, featuring clean typography, a monochromatic palette, and technical diagrams.
Annual Yearbook
CCSP
Product goals
and objectives
The CCSP #45 Yearbook film was a bold celebration of Brazilian creative heritage and craftsmanship, envisioned for the São Paulo Creativity Club’s milestone 45th edition. Under the direction of Diego Machado, the project tasked us with honoring a legacy of visual innovation by bringing to life a visually immersive narrative journey. From the very start, our team conceptualized and built the film entirely from scratch using 3D modeling and animation. Guided by Diego Machado’s vision, our studio assembled all creative phases—from initial storyboarding and layout, through textured modeling and animation, to final composition and rendering. The result is not merely a film, but a fully constructed 3D narrative universe that visually embodies the essence of the Creativity Club’s 45-year legacy.
Credits

Production CCSP | Clube de Criação de São Paulo
Director Diego Machado
Film Production Company Flying Eye Studio
3D, VFX and Motion Director Marcello Amora
Music THE STOLE ORCHESTRA

Art Direction LUCAS MACHADO DESIGN and Gabriella Luchetta

Book Graphics Designer LUCAS MACHADO DESIGN

Sponsors Helga Mietzshke, Ciça Bernardet, Fernanda Negri, Camila Cury and Vinicius Malinoski
Archive digitalization Heloísa Rocha and Jomar Farias

Awards

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