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Air Max Cloud

Nike
An airborne augmented reality brand experience.
During the Covid lockdown, Nike used augmented reality to launch the new Air Max models. Users could transform their windows into virtual Nike displays by pointing their phones to the sky, allowing them to purchase the new releases and watch product demos as music videos from Brazilian artists. This innovative strategy created an interactive platform for digital Air Max drops.
Nike combines music, technology and sneakers.
SNEAKERSBR
Product goals
and objectives
By turning the sky into a digital storefront and pop-up stage, Air Max Cloud not only sold out new drops but also created a playful, culturally rich engagement platform that elevated mobile shopping into an immersive, experience-driven narrative. We collaborated with AKQA on this campaign, handling post-production through editing and motion design.
Credits

Agency AKQA
Chief Creative Officer Diego Machado and Hugo Veiga
Group Creative Director:  Renato Zandoná
Associated Creative Director: Christiano Vellutini
Art Director: Eduarda Nieto, Melissa Alves
Copywriter: Erika Moreira
Strategy Director: Luiza Baffa
Strategy: Bruno Soares, Gabriella Teixeira and Renato Migrone
Account Director: Aline Garcia
Account Manager: Juliana Pereira
Project Director: Paula Santana
Project Manager: Amanda Silva, Beatriz Durlo and Lucas Araque
Project Assistant: Hadassa Lima
Producer: Stella Gafo
Motion Design: Anderson Lima and Marcello Amora (Flying Eye Studio)
PR: Débora Bacaltchuk

Production Company: Capuri and Flying Eye Studio
Executive Producer: Thiago Mascarenhas e Eduardo Rezende
Director: Breno Moreira
Ass. Director: Adriana Foureaux
Production Coord.: Nathália Trindade
Production Director: Thiago Freire
Colourist: Diogo Comum e Jesus Mendes
Post Production: Tiago Coutinho e Gabriel Talamini
Audio House: Hefty
Sound Effects & Mixagem: Hefty
Audio Director: Edu Luke
Audio Manager : Cristiane Oliveira e Juliana Pontes
Account Manager: Debora Carvalho e Daniella Cabaritti

Djonga / Mc Sofia / NGKs

Awards

D&AD - Silver - E-Commerce

D&AD - Shortlist - Digital Use of Technology

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